Next Era of Healthy Communities Campaign has Broad Reach
CHI's systemwide communication campaign to inform and engage internal stakeholders in "The Next Era of Healthy Communities" has reached more than 43,000 CHI employees, physicians, board members and other internal stakeholders. CHI’s preparation for the new ways health care will be provided, evaluated and paid for in the post-reform era requires every member of the CHI family to adopt a new view of the future.
CHI is reinventing itself for the Next Era of Healthy Communities by:
CHI’s leaders have taken responsibility for illuminating the journey to the Next Era, helping all of CHI's people make sense of the change and their role in it.
The Next Era of Healthy Communities campaign increases understanding of the changes taking place in health care; how CHI is embracing change and advancing the ministry; and the context and rationale for CHI’s priorities, decisions and actions. The next phase will deepen understanding and acceptance of the campaign’s messages so they can be fully and sustainably integrated into CHI’s daily operations.