February 2012

Memorial North Park Rebrands as Memorial Hospital Hixson


Hixson, TN

The former Memorial North Park Hospital, Hixson, TN, is now known as Memorial Hospital Hixson to more accurately reflect the region it serves. Memorial Health Care System, which also includes Memorial Hospital in Chattanooga, has experienced growth in the Hixson market since North Park Hospital joined Memorial in the late 1990s. The residential and business populations in Hixson continue to grow. After extensive market research, Memorial Health Care System determined that the new name would help Memorial Hospital Hixson take advantage of the parent brand, provide a geographic reference to help new residents, and remind the public that Memorial’s various locations are part of a larger network.