April/May 2005

Communications and Marketing Leaders Convene

More than 60 marketing and communications leaders from throughout Catholic Health Initiatives met in San Antonio, Texas, May 2-5 for their annual educational conference, “Leading and Learning to Shape the Future.”

Conference highlights included special workshops on executive media training, professional presentation skills and marketing fundamentals. Following opening remarks from Michael Fordyce, chief administrative officer for Catholic Health Initiatives, market-based and system-level leaders presented a variety of breakout sessions on topics that included health care finance, brand building, physician relations and crisis communications.

Keynote speakers included Patrick Bettin, PhD, an internationally recognized expert in the field of leadership and management development who conducts Catholic Health Initiatives’ leadership development program, Leadership That Shapes the Future.

Participants also heard from Mark Allen of Public Strategies, Inc., who presented the preliminary results of Catholic Health Initiatives’ latest research into consumer perception of Catholic hospitals; and John Onoda, senior consultant with Fleishman-Hillard, who is regarded as one of the world’s foremost corporate communications professionals. General session speakers from the Catholic Health Initiatives family included Jerry Broccolo, vice president of spirituality, who led a presentation titled “Discovering Heart in Our Ministry as Leaders;” and Ann Bray, Esq., associate counsel, who discussed “Physician Advertising Pitfalls.”

“The conference brought communications and marketing leaders from throughout the organization together for focused learning on important issues,” said Joyce Ross, senior vice president of communications for Catholic Health Initiatives. “In addition to hearing from experts within Catholic Health Initiatives and those outside the organization, conference participants were able to network and spend time getting to know one another, which builds the community of Catholic Health Initiatives.”